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MADE IN THE USA

GenRight engineers and builds world-class, rock-solid, ultra-tough off-roading components for Jeep Wranglers.  

 

We've been supporting Jeep Wrangler TJ since first opening our doors ten years ago and continue to offer the industry's most comprehensive lineup of serious off-roading accessories for TJ owners. 

 

These are not chain store parts and components.  Every GenRight product is developed to be a vast improvement over stock and well ahead of the competition.  We don't just drive Jeep Wranglers, we drive them hard, everywhere, all the time.  We also successfully race in Ultra4 and King of the Hammers, the toughest off-roading challenges since humanity landed on the moon.

 

GenRight also takes customer service very seriously. If you have a question, give us a call at (805) 584-8635, and we will be happy to assist you.

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  • Factor 55 Ultra Hook This gives you an idea of the size! Sideview of the Factor 55 Ultra Hook in Grey Ultra Hook on a vehicle Ultra Hook in red

    Factor 55

    Factor 55 Ultra Hook

    This is the Factor 55 Ultra Hook, the world’s safest winch hook! Featuring Industry first Closed System Shackle Mount hole machined into the body of the hook, safety latch retraction pocket resulting in a clear throat opening, integrated...

    $280.00
  • Sale
    Flatlink E in Grey How it works How it works The flatlink E is available in two main colors Factor55 FlatLink E on the GenRight Jeep Terremoto

    Factor 55

    Factor 55 Flat Link E (Expert)

    This is the Factor 55 Flatlink E "Expert". It is machined from Billet 6061-T6 aluminum alloy and MADE IN USA. The FlatLink E (Expert) is a variation of our popular foldable standard FlatLink winch shackle mount.  The FlatLink E provides a...

    $169.99
  • Factor 55 ProLink in use Tony used the Factor 55 Prolink on his YJ for the 2012 Ultimate Adventure Prolink disassembled Prolink in Black Prolink in Silver

    Factor 55

    Factor 55 Prolink Shackle Mount

    Replace conventional winch hooks with the new safer, stronger, and smarter Factor 55 ProLink shackle mount. The Factor 55 ProLink shackle mount can be used with winch cables or synthetic ropes. Engineered and machined in the USA from lightweight...

    $157.00
  • Factor 55 Flat Link in Red The flatlink is available in these colors Factor 55 FlatLink Pictured here on our Terremoto Jeep JK This is how a Factor 55 Flatlink is used Prolink and Flatlink side by side

    Factor 55

    Factor 55 Flat Link

    This is the Factor 55 Flatlink. It is machined from Billet 6061-T6 aluminum alloy and MADE IN USA. Eliminate the conventional winch hook and replace it with a safer and stronger FlatLink shackle thimble and D-ring.   The FlatLink shackle...

    $146.00
  • Factor 55 Hawse Fairlead, 1.5 Here you can see both 1.0 and 1.5 versions of the Factor 55 fairleads Sideview of the 1.0 and 1.5 fairleads This is how the rope goes through the fairlead

    Factor 55

    Factor 55 Hawse Fairlead, 1.5

    This is the Factor 55 1.5" thick Hawse Fairlead. It is machined from Billet 6061-T6 aluminum alloy and MADE IN USA. Factor 55 introduced a new line of Aluminum Hawse Fairleads in 2016. The 1.5 fairleads are CNC machined from 1.5" thick USA 6061...

    $110.00
  • Factor 55 Hawse Fairlead, 1.0 Here you can see both 1.0 and 1.5 versions of the Factor 55 fairleads Sideview of the 1.0 and 1.5 fairleads This is how the rope goes through the fairlead

    Factor 55

    Factor 55 Hawse Fairlead, 1.0

    This is the Factor 55 1" thick Hawse Fairlead. It is machined from Billet 6061-T6 aluminum alloy and MADE IN USA. Factor 55 introduced a new line of Aluminum Hawse Fairleads in 2016. The 1.0 fairlead is CNC machined from 1" inch thick USA 6061-T6...

    $88.00
  • Sale
    Factor 55 Tree Strap Factor 55 Tree Strap label details

    Factor 55

    Factor 55 Tree Strap

    This is the Factor 55 Tree Strap. Factor 55 finally releases a low energy storing Tree Saver Strap.  These straps are not constructed like typical recovery/snatch straps.  The Tree Saver Strap is not designed to store energy from stretch...

    $74.99
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